Archive for the ‘General’ Category

Forms, forms, forms: so often overlooked in design. In this post, we are pleased to release the Form Design Cheat Sheet, created by Joe Leech and released for Smashing Magazine and its readers. This crib sheet contains an Omnigraffle template, as well as Photoshop (PSD) and PDF examples for you to download and use as [...]

Designers are visually literate creatures. We use visuals to express our ideas, whether by building wireframes, sketching interfaces or pushing pixels. As a result, the majority of knowledge captured when we design a product is some form of “corporate memory”: a combination of assets and documentation. This creation of visual artifact is widely regarded as [...]

When online business owners are trying to generate more business, they come up with ideas to offer a coupon. And, somewhere else in the office building, the team of dedicated SEOs is working hard to try and increase the website’s domain authority by building links. Unfortunately, in many businesses, the two departments don’t work together. [...]

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Branded mobile apps come in a variety of types — they tend to focus on entertainment, utility or product enhancement. Entertainment and utility apps don’t necessarily highlight a company’s offerings in [...]

From professional event producers to volunteer committee members, event planners see Facebook as must-have tool in their belts. How can Facebook give a boost to your next event? We spoke with a few experts on using the world’s largest social network for event planning. Read on for their pro tips and let us know how [...]

Writing content for web users has its challenges. Chief among them is the ease with which your content is read and understood by your visitors (i.e. its readability). When your content is highly readable, your audience is able to quickly digest the information you share with them — a worthy goal to have for your [...]

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Small businesses are putting an increased focus on improving their websites this year, according to a recent report. With the slew of web design mistakes that small businesses are notorious for [...]

WordPress is certainly one of the most feature rich and user friendly publishing platforms available today. At the same time it is loved for its openness, extendibility and great open source community. WordPress is today used in serious projects and on large commercial websites besides the millions of hard working bloggers sharing their valuable knowledge. [...]

Rebecca Black‘s not the only one who thinks there’s something special about Friday. Two separate pieces of research out this week show that the end of the work week is the best time to get traction on status updates and tweets. Analyzing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy [...]

Website speed has always been a big issue, and it has become even more important since April 2010, when Google decided to use it in search rankings. However, the focus of the discussion is generally on minimizing file sizes, improving server settings and optimizing CSS and Javascript.

The discussion glosses over another important factor: the speed with which your pages are actually put together on your server. Most big modern websites store their information in a database and use a language such as PHP or ASP to extract it, turn it into HTML and send it to the Web browser.

So, even if you get your home page down to 1.5 seconds (Google’s threshold for being considered a “fast” website), you can still frustrate customers if your search page takes too much time to respond, or if the product pages load quickly but the “Customer reviews” delay for several seconds.

Performance in Speeding Up Your Website’s Database


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