Archive for the ‘Plugins’ Category

Front-end development is a tricky beast. It’s not difficult to learn, but it’s quite difficult to master. There are just too many things that need to be considered; too many tweaks that might be necessary here and there; too many details to make everything just right. Luckily, developers and designers out there keep releasing useful […]

Today, we are glad to present a new freebie: a beautiful theme, designed by Vlad and Elena Scanteie which was developed exclusively for Smashing Magazine and its readers. As usual, the theme is free to use in both private and commercial projects. The theme is based upon the Twenty Ten WordPress theme and requires WordPress […]

With the advent of sophisticated and user-friendly content management systems like WordPress, textual content has become increasingly easier to manage. The architecture of these systems aims to deliver a well-formed code foundation; this means that if you are a good writer, then your content will be just as awesome as the structure and quality of […]

WordPress is certainly one of the most feature rich and user friendly publishing platforms available today. At the same time it is loved for its openness, extendibility and great open source community. WordPress is today used in serious projects and on large commercial websites besides the millions of hard working bloggers sharing their valuable knowledge. […]

The Peel remote adaptor is supposed to be the normal human’s version of Logitech’s Harmony universal remotes. Harmony remotes, although incredibly competent in controlling everything in your AV system, practically begs for a community college class teaching people how to use it.

For a newcomer, many aspects of internet marketing are mysterious. How to make money with AdWords? What is search engine optimization, is it a WordPress plugin? What’s the difference between affiliate marketing and article marketing?

A combination of these questions and more crossed my head in the journey to understanding Internet marketing. I wrapped my head around most of them now, but one area of Internet marketing didn’t make much sense to me until very recently: Amazon Associate marketing.

Amazon Associates program pays a tiny commission compared to other affiliate programs. How does anyone make anything worthwhile with this? Why even bother? Not only that, but you can actually read discussions online about how worthless Amazon Associate program is.

This was my attitude toward Amazon Associates program until one day — for some reason — I decided to give it a try. I’m not talking about putting a link in the end of my blog post or a widget in the sidebar. I think people who do this are the ones complaining about Amazon associates program.

I built an Amazon store.

How does an Amazon store make money, you say?

Name: Diner Connection

Quick Pitch: Diner Connection sends text messages to restaurant patrons to let them know when their table is ready.

Genius Idea: A few years back, Shawna and Geoffrey Simpson vacationed in Waikiki. The couple was prepared for two-hour wait times at popular restaurants, but one evening they were handed a coaster-sized pager they could only carry up to 200 feet away. Ironically, the restaurant parking lot, which was out of the pager’s range, had a very lovely view of the beach. Instead, the couple was forced to wait inside with no view, cooped up next to other hungry patrons.

Frank Marquardt is director of Content Strategy at The Barbarian Group, a digital services and creation company with an almost radical devotion to Internet culture and nice red Swedish Fish™.

Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged.

That’s why it’s critical to build a content strategy into your social media campaign. Without a framework for what you say and a plan for how and when you say it, you risk leaving your audiences, at best, confused. At worst, they’ll ignore you. Who wants that?

These five content strategy techniques will build better relationships and earn your brand better results on the social web.

Facebook Places, Facebook’s location-based feature that launched in August, allows Facebook users to see where their friends are and to share their locations in the real world. It has also become another powerful Facebook marketing tool for businesses, who can design campaigns around the checkin service to build awareness, grow their fan base and engage and reward customers.

Each time a Facebook user checks in to a particular location on Facebook Places, Facebook broadcasts the checkin to that user’s friends’ news feeds. This is not only viral marketing for the company — it also allows businesses to provide incentives for people to come to their physical locations or events.

Although the service has only been around for a few months, quite a few companies have already begun integrating Facebook Places into their marketing programs. Here are five great examples that illustrate different ways companies can use Facebook Places, from offering simple discounts for checkins to multi-step rewards programs.

Douglas Rushkoff is the author of Life Inc: How Corporatism Conquered the World and How We Can Take It Back, out this week in paperback from RandomHouse, as well as Program or Be Programmed from ORBooks. Follow him on Twitter and Facebook.


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