Awesome Pixels

As consumers fully exploit the creative possibilities of the new Facebook profile page photo layout, at least one marketer — Schweppes — is looking to get in on the action.

The beverage firm and its Amsterdam-based digital agency, Super Social, last week introduced an app called Profile Yourself that lets users run one giant photo via multiple windows on a profile page. French artist Andre Oudin is credited with discovering that facet of the new layout. Oudin took advantage of the vertical photo slot on the left side of the page and the five windows to the right to make it appear like his face was looking through the profile page. Others have also offered their own twists on the new layout.